"101 Reasons Why I'm a Vegetarian"

by Pamela Rice*

... a little background

The VivaVegie Society is a vegetarian advocacy group which was formed in 1991. Since its beginning it has served as an educational organization for the cause of vegetarianism. The street advocacy for which the society has become known nationwide has remained effective because of the society's consistent use of creative methods of outreach.

Members/advocates go out regularly to any place they can find a lot of pedestrian traffic to spread the word about the vegetarian way of life to which they feel they owe so much. Following are a just a few of the main events where VivaVegie makes appearances: The Greenwich Village Halloween Parade, Transportation Alternatives Human Propulsion Fair, Nathans 4th of July hot dog eating contest, the Easter Parade, the We Care About New York Inc.'s annual World's Largest Block Party, World Vegetarian Day, Great American Meat-Out, woman in veal crateVeal Ban Day: Here is an unidentified woman who volunteered to sit in our veal crate (68K), The Mermaid Parade, and the Farm Sanctuary Walk for Farm Animals. Advocates will also go out on short notice, just putting up a table for no special occasion at all.

The centerpiece of The VivaVegie Society is the group's popular manifesto "101 Reasons Why I'm a Vegetarian," the mighty convincer for a vegetarian diet, available at this web site and in hard-copy format. The first of now-five editions of "101 Reasons Why I'm a Vegetarian" made its debut on Earth Day 1991 as an important part of the VivaVegie Society's hallmark one-on-one advocacy. Five thousand copies of this version were circulated to wide acclaim.

In December of 1992, a second edition came out which was distributed to an additional 20,000 people. Later, 20,000 copies of a 1996 edition were printed. Eventually a total of 11 printings of 20,000 copies each were printed.

The founder of the VivaVegie Society, author of "101 Reasons Why I'm a Vegetarian," and VivaVine publisher, Pamela Rice, has lectured to university and high school audiences as well as to vegetarian groups. She specializes in the environmental impact of society's meat-centered diet and government subsidies to the meat industry. In March 2000, along with the VivaVegie Society, Big Apple Vegetarians, and the Sierra Club Vegetarian Outings Group, she hosted a talk by New York City public advocate and mayoral candidate Mark Green. She emceed BAV's awards dinner in December 1994 and its Vegan Jeopardy in February 1996. Ms. Rice was also the cocurator of a first-of-its-kind vegetarian art show at the Sunnen Gallery in the SoHo district of New York City in the spring of 1995. Ms. Rice has continuously run the Vegetarian Center of NYC since 1999. But ultimately, Pamela, acting as coordinator, and VivaVegie, acting as sponsoring organization, put together the Veggie Pride Parade, NYC, in 2008 & 2009.

VivaVegie's Noteworthy Exposure in the Media:

" 101 Reasons Why I'm a Vegetarian "

Order copies of " 101 Reasons Why I'm a Vegetarian "

*also known as Pamela Teisler.

Published by The VivaVegie Society;
; P.O. Box 1447
New York, N.Y. 10276 U.S.A.
email: pamela@vivavegie.org


VivaVegie Society
P.O. Box 1447
New York, NY 10276