The Viva Vine: vol #4, no #3: May/June 1995
UK McLibel Campaign : Mc Skeletons being brought out of the McDonald's closet
Why would a $24 billion company care to bring a suit against a couple of unemployed social activists? McDonald's is
probably wondering that right now itself.
Ever since it decided it was going to bring libel charges against former postman Dave Morris and gardener Helen
Steel for being part of a group which published a very creative and convincing anti-McDonald's pamphlet, the fast food
monolith has been saddled with the task of straightening out quite a dent in its image. High profile and be-wigged
witnesses have been marched into UK High Court one after the other to answer the pamphlet's accusations, that is that
McDonald's underpays its employees, destroys the environment including the rainforests, contributes to the torture of
animals, advertises (panders) to children and exacerbates hunger around the world.
The now already one year old case first began after 4 years of preliminary hearings, and is predicted to go for
at least another 8 months with an estimated 180 witnesses and an estimated final cost of £2.5 million to British
taxpayers -- not to mention the cost in the millions to McDonald's shareholders.
The fact remains, that without the libel suit, the claims of the pamphlet would certainly have been dismissed by
the public as extremist rant. But now the claims are news all over the world.
Donations can be sent to: McLibel Support Campaign, Box 62, Craftsbury, VT 05826. Call: 802-586-9628.
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