The Viva Vine: vol #1, no #5: November / December 1992
Editorial

My newsletter this issue is coming out a little later than usual. But The VivaVegie Society must be forgiven. It was late October, the time when I would normally be working on the next issue, that I was on press with the newly revised and updated edition of "101 Reasons Why I'm a Vegetarian."

And since then, I have been working furiously on marketing strategies. Already, the "Reasons" is being carried at Terra Verde, the beautiful "department store" at 72 Spring Street [NOW AT WOOSTER AND PRINCE ST. IN SoHo] in Manhattan which only carries environmental products. If you want a copy of the flyer, and do not want to wait to receive it through the mail, head on down there.

Also, a classified ad to obtain "101 Reasons Why I'm a Vegetarian" will be running in Vegetarian Times through July of 1993. A copy through the magazine will cost $2. A little high you might say; but to run the ad ain't cheap...

The VivaVegie Society made its presence known at "Fur Free Friday" this year as in years past. It is the annual march against fur which is held the day after Thanksgiving. That's me with Kevin Nealon (star of "Saturday Night Live" and spokesman for animal rights) at the march (PHOTO NOT SHOWN. Also, I was interviewed on Shelton Walden's radio show on WBAI, "Walden's Pond," earlier in November. Quite a few people called after the interview requesting a copy of "101 Reasons Why I'm a Vegetarian," some of them needing that extra nudge or that extra incentive to make them change to a vegetarian diet. Many of the callers wanted to obtain a copy of the flyer so they could show it to their relatives at Thanksgiving and the coming holidays.

Shelton Walden's program has now been rescheduled to come on at 1pm, Thursdays. This is a great time slot change on WBAI for "Walden's Pond" which used to be on after midnight. The program centers its discussion on environmental issues, primarily concerning itself with animal rights. The same day that I was interviewed, Merritt Clifton was on the program as well. The former editor of Animals' Agenda spoke of his new publication, Animal People.

In September, The VivaVegie Society, the EarthSave New York vegan potlucks (see calendar, page 1), and my vegetarian street advocacy were featured, as one person put it, endearingly, by Bob Morris, in the "Style" section of The New York Times. Send an SASE to The VivaVegie Society if you would like a copy of the article.

Again, thank you to everyone who sent cash contributions as seed money for the production of the new edition of "101 Reasons Why I'm a Vegetarian." It happens that since the production took about twice as much money as I expected, I am being as savvy as possible about marketing it. The flyer now never comes free of charge as in the past. Even though the flyer is often approached, regrettably, with trepidation, I must charge for it. I must recoup expenses.

Of course, to all who know, the information that lies within it is worth more than the price tag. Right? The information one reads in "101 Reasons Why I'm a Vegetarian," as many have come back to tell me, can completely change your life!

Keep those cards and letters (and Email pamela@vivavegie.org ) coming, folks. And if a donation comes to The VivaVegie Society, know that it is going to a worthy cause.

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