The Viva Vine: vol #1, no #5: November / December 1992
Beyond Beef Campaign: Get ready to: Adopt-a-McDonald's
During April and May of 1993, Beyond Beef will be organizing a nation-wide educational sweep.
With the help of thousands of people, informed about the immense cost of beef consumption in our
country, one thousand McDonald's restaurants will be targeted. Their goal is to reach more than a
million McDonald's patrons with leaflets and other educational materials. Hamburger eaters: get
ready to learn "the real cost of a hamburger." In the New York area, contact Pamela Teisler at
Email email@example.com . Also, contact Beyond Beef, 1130 Seventeenth St., NW, Suite 300,
Washington, DC. 20036. Phone: 202/775-1132.
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