The Viva Vine: vol #2, no #2: March / April 1993
Adopt-A-McDonald's for your very own

Stop complaining about McDonald's; here is our chance to mobilize for change; veggie burger now!

April 17 kicks off the Adopt-A-McDonald's Campaign spearheaded by the Beyond Beef Coalition. On that date, activists will congregate in front of their local McDonald's restaurant to distribute leaflets to hamburger eaters entering and exiting. Geared up with sign boards and coloring books as well, captains and their leafletters will challenge the hapless carnivores about the consequences of their meat eating. Perhaps for the very first time they will learn of those not always tangible results of a meat-centered diet: ill-health, environmental devastation, worker exploitation and animal cruelty. Beyond Beef says they already have over 2000 Mac outlets covered across the nation. Canada is part of the campaign as well.

Don't be left out on this one. Call Beyond Beef at 202/775-1132 for more information.

Former Ronald McDonald Turned Vegetarian Activist
Dear Concerned Citizen,
For almost two years I went against everything I ever believed in by selling out to the McDonald's corporate juggernaut by playing Ronald McDonald to thousands of innocent, trusting children.

Prior to that, I am sorry to say, I also portrayed The Marvelous Magical Burger King in the Northeastern United States doing a children's magic show promoting the glories of meat eating for the Burger King Corporation.

Ten years later, I now realize I have a debt to parents and children everywhere to try to present the truth about the wonderful vegetarian lifestyle to which I owe so much. Towards that end I have developed a brand new show to gently educate kids about their true relationship to the environment, their animal friends, and each other, as neighbors on a dreadfully victimized over-burdened planet.

This show (complete with music, magic, and fun) is my way of saying sorry for selling out so blatantly to concerns who made their millions off the murder of countless animals and the exploitation of children for their own ends. Although moderate expenses are expected from sponsors, this is a not-for-profit scheme centered on showing young people the peaceful alternatives of the natural, healthful, vegetarian way of life.

Peace and Love, Geoffrey Giuliano

(Ed note: The press release with the above letter was issued in the Summer of 1990. The phone number, however, to book the former clown's act, is now disconnected. Mr. Giuliano is needed, for obvious reasons, for the Adopt-A-McDonald's Campaign. If anyone knows how Mr. Giuliano can be contacted, please Email pamela@vivavegie.org with any information. Thanks!)

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