The Viva Vine: vol #2, no #2: March / April 1993
Adopt-A-McDonald's for your very own
Stop complaining about McDonald's; here is our chance to
mobilize for change; veggie burger now!
April 17 kicks off the Adopt-A-McDonald's Campaign spearheaded by the Beyond Beef Coalition.
On that date, activists will congregate in front of their local McDonald's restaurant to
distribute leaflets to hamburger eaters entering and exiting. Geared up with sign boards and
coloring books as well, captains and their leafletters will challenge the hapless carnivores
about the consequences of their meat eating. Perhaps for the very first time they will learn of
those not always tangible results of a meat-centered diet: ill-health, environmental devastation,
worker exploitation and animal cruelty. Beyond Beef says they already have over 2000 Mac outlets
covered across the nation. Canada is part of the campaign as well.
Don't be left out on this one. Call Beyond Beef at 202/775-1132 for more information.
Former Ronald McDonald Turned Vegetarian Activist
Dear Concerned Citizen,
For almost two years I went against everything I ever believed in by
selling out to the McDonald's corporate juggernaut by playing Ronald McDonald to thousands of
innocent, trusting children.
Prior to that, I am sorry to say, I also portrayed The Marvelous Magical Burger King in the
Northeastern United States doing a children's magic show promoting the glories of meat eating for
the Burger King Corporation.
Ten years later, I now realize I have a debt to parents and children everywhere to try to
present the truth about the wonderful vegetarian lifestyle to which I owe so much. Towards that
end I have developed a brand new show to gently educate kids about their true relationship to the
environment, their animal friends, and each other, as neighbors on a dreadfully victimized
This show (complete with music, magic, and fun) is my way of saying sorry for selling out so
blatantly to concerns who made their millions off the murder of countless animals and the
exploitation of children for their own ends. Although moderate expenses are expected from
sponsors, this is a not-for-profit scheme centered on showing young people the peaceful
alternatives of the natural, healthful, vegetarian way of life.
Peace and Love, Geoffrey Giuliano
(Ed note: The press release with the above letter was issued in the Summer of 1990. The phone
number, however, to book the former clown's act, is now disconnected. Mr. Giuliano is needed, for
obvious reasons, for the Adopt-A-McDonald's Campaign. If anyone knows how Mr. Giuliano can be
contacted, please Email email@example.com with any information. Thanks!)
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