The Viva Vine: vol #4, no #5: Nov./Dec. 1995

A Compassionate Side of the Average American Discovered

--So finds new survey

The next step is to use information, scientifically derived, to pressure purveyors to change conditions for the animals they raise for food--for the better!

[The following was submitted for publication to The VivaVine (newsletter of The VivaVegie Society) by Henry Spira, Animal Rights International]

Most Americans think farm animals need to be protected from cruelty. This is the overall finding of a recent survey conducted for Animal Rights International by Opinion Research Corporation of Princeton, New Jersey.

A huge 93% of American adults said that animal pain and suffering should be reduced as much as possible even though the animals are going to be slaughtered anyway.

The same study found that nine out of ten adults in the United States disapprove of current methods of raising food animals in spaces so confining that sows and calves can't even turn around and that laying hens are unable to stretch their wings. Given these concerns, it's hardly surprising that more than eight out of ten people think the meat and egg industries should be held legally responsible for protecting farm animals from cruelty.

What may surprise some in the corporate sector, however, is that 58% of the public believes that fast food restaurants and supermarkets, who profit from factory intensive farming, have similar legal obligations.

"We recently launched a campaign to end the face branding of cattle. Our success was due to widespread public outrage after the facts became known. Similarly, large, image conscious corporations who profit from the products of animal agriculture are increasingly vulnerable to consumer backlash once the realities become widely known. Backed by the survey results, we have begun to urge such companies to set humane standards for themselves and their suppliers. The alternative to corporate responsiveness is public awareness campaigns." --Animal Rights International coordinator Henry Spira

Contact: Animal Rights Int'l, Box 214, Planetarium Sta., New York, NY 10024.

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