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101 Reasons Why
I'm a Vegetarian

Eleven updated editions and reprints of the pamphlet version were printed between 1996 and 2011, which amounted to over 200,000 copies—all distributed. A long-length book version of 101 Reasons Why I'm a Vegetarian was published in 2005 by Lantern Books. Click for free transcripts for all.

Veggie Pride Parade

OF NEW YORK CITY

Pamela Rice, under the auspices of VivaVegie Society organized 10 annual Veggie Pride Parades in New York City. The non-sectarian event drew leaders and compassionate activist from all the major vegan organizations of the time. It lived on with Maggie Sargent for 4 additional years. Click for hundreds of images, videos, links, and memorabilia.

The VivaVine

THE VEGETARIAN ISSUES MAGAZINE

Forty-nine fact-heavy editions of incisive vegan-centric journalism published between 1992 and 2002. The magazine marks an extraordinary moment in time in vegan history in the city of New York. Click for text and pdf downloads for all of them.

Street Theater/Outreach

Beginning in 1990—and continuing for roughly 15 years—VivaVegie founder Pamela Rice and volunteers regularly engaged in friendly and colorful street advocacy for veganism. First, they would creatively dress up and pen catchy signage. Then, they would use Pamela's pamphlet—"101 Reasons Why I'm a Vegetarian"—to great effect convincing passersby to consider the vegan/vegetarian lifestyle. Click for images and other memorabilia.

OF NEW YORK CITY

The Veggie Center

The Veggie Center of New York City opened in 1999 and stayed in operation until 2016. It provided (a) an event and meeting place, (b) a staging area for outreach, and (c) an archival depot for research. Click for event images, vintage memorabilia, flyers, and posters.

Message from founder Pamela Rice

There's been a lot of water under the bridge since 1991 when VivaVegie Society was founded. So many projects, so many campaigns. Unfortunately, the Web site in recent years was neglected. But, with a little help, the current redesign of VivaVegie.org will soon rise to greatness again. Explore the new—albeit not quite finished—site, and stay tuned for a plethora of even more posts from the old days: images, videos, writings, etc., as well as contemporary commentary on current events, hard-news vegan style. CLICK FOR MORE

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